01 January 2016

Why are address labels upside down?

Why are address labels on subscription magazines usually placed upside down?

     Our usually reliable sources at the United States Postal Service struck out on the one, but we were rescued by our friends at Neodata Services. Neodata, the largest fulfillment house in the United States is the company that processes all those subscription forms you send to Boulder, Colorado.
     Even though the folks at the USPS don't seem to know it, the labels are placed upside down to accommodate the postal carrier. All magazines are bound on the left hand side. The typical postal carrier, being right handed, naturally picks up the magazine by the spine with his or her right hand to read the address label - the magazine is thus automatically turned upside down. But the label is now "right side up" and easily read by the postal carrier. Clever eh?











This Imponderable was provided by Author - R.M.Villoria
About the Author...
Born and raised in the state of New York, R.M. Villoria began his writing career as a prolific songwriter. After two back-to-back tours as a Marine in Vietnam, Villoria spent the next few years owning and operating a myriad of businesses and in 1992 returned to writing, this time appeasing his appetite for suspense and horror fiction.
Years in the making, his ghostly tales touching on the underpinnings of quantum physics and the paranormal are now ready for the public. As his first published work, Villoria presents readers with Volume One of his series “Tales From the Mind Field.”
Villoria has a son and daughter and lives in Las Vegas with his Wife.

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