THE BOTTOM LINE...

I have for some time now read many, many articles as well as seen many ads regarding social media for business and one of the consistent themes throughout seem to be analytics. Do you find yourself staring at your analytics and continually asking yourself: 

"Why is no one visiting my site?" or "Why am I not getting the results I want?"

Rather than getting frustrated with your traffic results, consider the root of the issue: 

...your visibility.

Getting back all that information helps many people in understanding the marketplace as well as the demographic they're pursuing. But if you ask any business owner the simple question of "What do you ultimately want to gain through social media", the answer is usually a consistent "More Sales"
So although all that gathered information with charts, diagrams  etc. is good to have, if you're not really visible to your potential customers, your sales probably aren't where you want them to be.
My bottom line after many years of owning and operating businesses, as well as marketing for others has been...visibility, visibility, visibility. 
Business visibility - essential to any business that wants more sales. But how do you get greater visibility? 

Well, lets see; You could have thousands of trucks driving around America like Coca Cola does, or if you're lucky, you could have your Brand placement in countless TV shows or movies. The most important aspect of course is simply being seen repetitively day after day. But how exactly do you do that? Quite literally there are a myriad of ways but today I'm concentrating on social media. If you're not handling it yourself, then you should have someone who is putting your brand out there on a consistent basis. After all, the bottom line for you should be how often you hear that "bell" ring at the front door. 

So if your bottom line is in fact that you simply want more sales, consider either doing more social media yourself or hiring someone to diligently do it for you. 

You may even want to consider me.

 About the author...Bob Villoria  is an experienced Sales and Marketing consultant with over 45 years experience.  He helps business owners get more clients through social media marketing. He is also a writer.

Born and raised in the state of New York, R.M. Villoria began his writing career as a prolific songwriter. After two back-to-back tours as a Marine in Vietnam, Villoria spent the next few years owning and operating a myriad of businesses and in 1992 returned to writing, this time appeasing his appetite for suspense and horror fiction.

 

Years in the making, his ghostly tales touching on the underpinnings of quantum physics and the paranormal are now ready for the public. As his first published work, Villoria presents readers with Volume One of his series “Tales From the Mind Field.”  

 Villoria has a son and daughter and lives in Las Vegas with his Wife.